You can use this app for free as long as you’re ok with sitting through some ads. All you need to do is take a selfy or use a picture from your photo library, and then you can select a video to swap faces with. Microsoft has admitted that even its detection technology will need to be constantly updated. The Reface app is easy to use and great for making memes. And until then, Cruise and others will need to verify themselves on these social networks just to get out in front of fakes.Įven after such detection layers are added to apps like TikTok, deepfake technology will continue to improve, and that likely means a constant game of cat-and-mouse from here on out. Time for labels - Tobac says that apps like TikTok need to have integrated deepfake detection and labeling tools. The idea is that content creators would sign the metadata of a video as it's being encoded, and a tool that users install in their browsers would then alert them if the metadata has been altered in some way. Microsoft is trying to address this with a digital signature tool. The problem with retroactive detection is that by the time false information has been flagged, it can be too late to reverse the damage. And in fact, a website called CounterSocial was able to detect the Tom Cruise videos as fake when they were run through its own artificial intelligence algorithm.īut TikTok is where the videos are hosted, and that app doesn't have any sort of deepfake detector built in. AI vs AI - As deepfakes have gotten better, companies including Microsoft have built tools that can detect them, generating confidence scores based on signals that a piece of content is manipulated, like the appearance of subtle fading or greyscale elements invisible to the naked eye.
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